The holiday season is when Downtown Crystal Lake really sparkles, both figuratively and literally. With thousands of white lights dotting trees lining the streets, charming window displays in storefront windows, and Santa in town for an extended visit: it really is the most magical time of the year. It’s also a community effort!

Holiday Sponsorships are a wonderful opportunity to drive awareness to your business while helping co-create a thriving community.

Submit the form at the bottom of this page to inquire!

Santa House Sponsor

Level One: $175

Your logo will appear on the Holiday Page on our website, linked to your website

Your name will appear on signage featured on the Santa House throughout the holiday season

Your name will appear on a high quality flier/brochure distributed throughout the community

Luminary Nights Sponsor

Level Two: $300

All of the benefits of Santa House Sponsor, plus:

️Booth space opportunity near the Santa House at one of the three luminary nights (Thursdays in December)

Festival of Lights Sponsor

Level Three: $500

All of the benefits of Santa House Sponsors:

Facebook, Instagram recognition alongside other parade sponsors

Inclusion in a holiday video reel featuring Santa, published on Facebook and Instagram

Your logo will appear on the banner leading the parade

Your sponsorship announced by the parade MC

Santa House Presenting Sponsor

$2,500

Our Santa House Presenting Sponsor will be acknowledged at every opportunity in the marketing of the Santa House.

All benefits of Santa House and Parade Sponsors, plus:

Your logo on all store posters and printed materials marketing the Santa House

Dedicated Facebook, Instagram posts

Premier logo placement on banner leading the parade

Logo on signage installed at Santa House throughout the season

Festival of Lights Presenting Sponsor

$1,750

Our Festival of Lights Presenting Sponsor will be acknowledged at every opportunity in the marketing of the parade.

All benefits of Santa House and Parade Sponsors, plus:

Your logo on all store posters and printed materials marketing the Festival of Lights Parade

Dedicated Facebook, Instagram posts

Premier logo placement on banner leading the parade

Logo on signage installed at Santa House throughout the season

Festival of Lights Parade

Holiday Sponsorship - 2025

Thank you for sponsoring the holiday efforts of Downtown Crystal Lake! We appreciate your support and look forward to making it known to our community. We'll be in touch soon.

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Which sponsorship level are you interested in?
Presenting Sponsorship Inquiry
Our presenting sponsors are acknowledged prominently at every step of the marketing process and event. We seek to associate our presenting sponsor with the event as a whole.

Help to make the season bright in Downtown Crystal Lake! Whatever your level of support, your contribution will help provide quality events and meaningful holiday experiences for thousands of people in our community.